Thank you for passing by.
I’m Fernando, a Creative Director and Art Director with an international background spanning Brazil, the Middle East, and Europe. Alongside my work in advertising and design, I’m also a photographer, artist, cook, runner, and traveller, all of which continue to shape the way I see and create.
My work is rooted in conceptual thinking, visual storytelling, and problem-solving. I help brands turn ideas into powerful images, campaigns, and experiences with clarity, craft, and impact.
Throughout my career, I’ve held senior and leadership roles at agencies including M&C Saatchi, McCann Health, Publicis, DDB, Grey, and Y&R. I’m now based in the Netherlands, working freelance through my own company while also open to a permanent role.
I work extensively with AI across my creative process and see it as an essential part of how ideas can be explored, developed, and brought to life. I’m constantly learning, adapting, and pushing my creative practice forward.
