Burst of Refreshment. Art direction OOH, print and digital.
7UP asked us to refresh the art direction to make visuals simpler and more appealing in India’s already cluttered POS environment. We took the original Indian TVC and extracted its core idea, translating it into bold, tangible visuals connected to the film. Using practical effects (no CGI), we captured the exact moment water bursts into pure refreshment, creating striking assets that bring 7UP’s Super Duper Refresher platform to life.
7UP. SUPER DUPER REFRESHER.
